Sunday, April 27, 2014

Week 12 - Coupon Deals

Think about a coupon deal you could develop. What product or service do you think would be one that would increase traffic to your business?



To start I would try both Groupon and LivingSocial with two different types of coupon offers.

Groupon:  Buy 1 market area (county) and get 2 more your first month free.

Strategy:  Expand my reach into other markets by giving clients an opportunity to expand theirs.  This gives them opportunities to venture or test drive if you will, into other markets that they may not have tried otherwise.



LivingSocial: Buy 2 weeks of business leads and get another 2 weeks free.

Strategy:  Converting leads into sales can take some time.  By providing clients to try the service at a minimal cost of 2 weeks then offer the 2nd two weeks free gives some time to do that and see the potential should they have something in the works.

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