By Monday 5/5:
Review
the FaceBook analytics on the top of your business page in the Admin
Panel. Click on Insights to find more information. Review all the
content and write a blog about what has changed this week in your
FaceBook analytics.
Do not have enough to activate Facebook insights. The folks I promised to email cash to have not come through yet. Still working on it.
Saturday, May 3, 2014
Friday, May 2, 2014
Week 13 - Optimizing Yourself and the Company
By Thursday 5/1:
After reading the lecture and text book assignment, visit the Google analytics for business page and pick out which features you think would be the most beneficial to your business to check regularly and why, then write a blog post with this information.
For my business of leads generation I would first and foremost need to develop a quality product and informational service for those seeking fresh, quality data at an affordable, competitive rate.
I would then try to develop useful content for those not only looking for a place to supply them with leads but to also acquire additional information for them to use.
Valuable information that shows each lead type psychographics, and behavioristic demographics to help them strategize more effectively and convert lead prospects to paying customers so they come back to my site for more.
Hopefully this strategy of sharing valuable content on multiple social media platforms would attract those wanting to link with me which would help grow my authority quotient.
So to know where, when, how, why and what attracts those to my site, I would use these Google analytic tools to begin with and expand from there.
• Advertising & Campaign Performance - Campaign Measurement
• Advertising and Campaign Performance - SEO Reports
• Audience Characteristics and Behavior - Traffic Sources
• Audience Characteristics & Behavior - Mobile Traffic
• Social - About Social Plug-in Analytics
• Audience - New vs Returning Users
• Analysis and Testing - Dashboards
• Advertising and Campaign Performance - Campaign Measurement:
See which of your marketing campaigns are really paying off with this detailed
real-time report. Engagement and conversion activity are included for any link
you tag (even on email and banners) and can be segmented by channel. Offline
campaigns that send users to your site can also be measured.
Learn more - Help center article / Blog Post
• Advertising and Campaign Performance - SEO Reports:
With the SEO reports in Analytics, you can easily compare Google Web
Search impressions and clicks for your site to other traffic source data
from Analytics, such as paid AdWords impressions and clicks. By
identifying the Google Web Search queries that drive traffic to your
site, you can also learn which AdWords keywords make the most sense for
your business objectives. In addition, you can identify how to optimize
your website for both content and search quality.
Learn more - Help center article
• Audience Characteristics and Behavior - Traffic Sources:
How do people find your site? Use Traffic Sources to evaluate the effectiveness of your referrals, direct traffic, organic (unpaid) search keywords, and custom campaigns. Learn more - Help center article
• Audience Characteristics & Behavior - Mobile Traffic:
Should you build a separate mobile site, create a mobile app or implement responsive design? As mobile continues to boom and consumer preferences shift, the Mobile Traffic report helps you analyze and optimize for success.
Learn more - Help center article
See infographics on MOBILE MARKETING and RESPONSIVE DESIGN at end of blog
• Social - About Social Plug-in Analytics:
If you have Google+ "+1" and Facebook "Like" buttons on your site, it's
important to know which buttons are being clicked and for which content.
For example, if you publish articles on your site, you'll want to know
which articles are most commonly "liked" or shared, and from which
social networks they're being shared (for example, Google+ or Facebook).
You can use this information to create more of the type of content
that's popular with your users. Also, if you find that some buttons are
rarely used, you may wish to remove them to reduce clutter. Learn more - Help center article
• Audience - New vs Returning Users:
This report gives you a quick look at the ratio of new to returning users by number of sessions and percentage of sessions. You can see the relative economic impact of new vs returning users by
viewing the Ecommerce statistics and adding Segments for New and
Returning Users. When you segment the report this way, you get
side-by-side statistics for things like overall revenue, the number of
transactions, and the average value of each transaction for each
population. Learn more - Help center article
• Analysis and Testing - Dashboards:
Dashboards give you a summary of many reports on a single page. Start with a
dashboard with your most important performance indicators (your "Company
KPIs"), then create detailed dashboards for other important topics like search
engine optimization. Dashboards use drag-and-drop widgets for fast, easy
customization. Learn more - Help center article
As things progress and I understand more of what's out there, these are but a few of Google's analytic tools that I would be using.
MOBILE MARKETING and RESPONSIVE DESIGN
After reading the lecture and text book assignment, visit the Google analytics for business page and pick out which features you think would be the most beneficial to your business to check regularly and why, then write a blog post with this information.
For my business of leads generation I would first and foremost need to develop a quality product and informational service for those seeking fresh, quality data at an affordable, competitive rate.
I would then try to develop useful content for those not only looking for a place to supply them with leads but to also acquire additional information for them to use.
Valuable information that shows each lead type psychographics, and behavioristic demographics to help them strategize more effectively and convert lead prospects to paying customers so they come back to my site for more.
Hopefully this strategy of sharing valuable content on multiple social media platforms would attract those wanting to link with me which would help grow my authority quotient.
So to know where, when, how, why and what attracts those to my site, I would use these Google analytic tools to begin with and expand from there.
• Advertising & Campaign Performance - Campaign Measurement
• Advertising and Campaign Performance - SEO Reports
• Audience Characteristics and Behavior - Traffic Sources
• Audience Characteristics & Behavior - Mobile Traffic
• Social - About Social Plug-in Analytics
• Audience - New vs Returning Users
• Analysis and Testing - Dashboards
• Advertising and Campaign Performance - Campaign Measurement:
See which of your marketing campaigns are really paying off with this detailed
real-time report. Engagement and conversion activity are included for any link
you tag (even on email and banners) and can be segmented by channel. Offline
campaigns that send users to your site can also be measured.
Learn more - Help center article / Blog Post • Advertising and Campaign Performance - SEO Reports:
With the SEO reports in Analytics, you can easily compare Google Web
Search impressions and clicks for your site to other traffic source data
from Analytics, such as paid AdWords impressions and clicks. By
identifying the Google Web Search queries that drive traffic to your
site, you can also learn which AdWords keywords make the most sense for
your business objectives. In addition, you can identify how to optimize
your website for both content and search quality. Learn more - Help center article
• Audience Characteristics and Behavior - Traffic Sources:
How do people find your site? Use Traffic Sources to evaluate the effectiveness of your referrals, direct traffic, organic (unpaid) search keywords, and custom campaigns. Learn more - Help center article
• Audience Characteristics & Behavior - Mobile Traffic:
Should you build a separate mobile site, create a mobile app or implement responsive design? As mobile continues to boom and consumer preferences shift, the Mobile Traffic report helps you analyze and optimize for success.
Learn more - Help center article
See infographics on MOBILE MARKETING and RESPONSIVE DESIGN at end of blog
• Social - About Social Plug-in Analytics:
If you have Google+ "+1" and Facebook "Like" buttons on your site, it's
important to know which buttons are being clicked and for which content.
For example, if you publish articles on your site, you'll want to know
which articles are most commonly "liked" or shared, and from which
social networks they're being shared (for example, Google+ or Facebook).
You can use this information to create more of the type of content
that's popular with your users. Also, if you find that some buttons are
rarely used, you may wish to remove them to reduce clutter. Learn more - Help center article • Audience - New vs Returning Users:
This report gives you a quick look at the ratio of new to returning users by number of sessions and percentage of sessions. You can see the relative economic impact of new vs returning users by
viewing the Ecommerce statistics and adding Segments for New and
Returning Users. When you segment the report this way, you get
side-by-side statistics for things like overall revenue, the number of
transactions, and the average value of each transaction for each
population. Learn more - Help center article • Analysis and Testing - Dashboards:
Dashboards give you a summary of many reports on a single page. Start with a
dashboard with your most important performance indicators (your "Company
KPIs"), then create detailed dashboards for other important topics like search
engine optimization. Dashboards use drag-and-drop widgets for fast, easy
customization. Learn more - Help center articleAs things progress and I understand more of what's out there, these are but a few of Google's analytic tools that I would be using.
MOBILE MARKETING and RESPONSIVE DESIGN
Sunday, April 27, 2014
Week 12 - Coupon Deals
Think about a coupon deal you could develop. What product or service do you think would be one that would increase traffic to your business?
To start I would try both Groupon and LivingSocial with two different types of coupon offers.
Groupon: Buy 1 market area (county) and get 2 more your first month free.
Strategy: Expand my reach into other markets by giving clients an opportunity to expand theirs. This gives them opportunities to venture or test drive if you will, into other markets that they may not have tried otherwise.
LivingSocial: Buy 2 weeks of business leads and get another 2 weeks free.
Strategy: Converting leads into sales can take some time. By providing clients to try the service at a minimal cost of 2 weeks then offer the 2nd two weeks free gives some time to do that and see the potential should they have something in the works.
Week 12 - Using other Social Media Tools
What four additional online marketing tools do you believe could be important to the growth of your business?
How could you integrate them into your current strategy?
If you choose to create a new account in GooglePlus, create a location on a Google map, let us know.
For my business as a new business list provider I would say that LinkedIn, Groupon, LivingSocial, and Yelp would be conducive to the industry I would be in. So here's the strategy for each one I would try to implement.
LinkedIn strategies
1. Sign up and find industry related articles and topics.2. Read, participate, do Q&A with like-minded individuals and groups.
3. Post recommendations, endorse others, network and promote my business.
Groupon & LivingSocial Strategy
Strategy for my business list service:
I would be using these coupon marketing sites to try and add incremental new business on a rotating basis with promotional specials for different market demographics.
I would be using these coupon marketing sites to try and add incremental new business on a rotating basis with promotional specials for different market demographics.
My
coupon campaigns would differ between the two sites utilizing promos
such as 2 months subscription for the price of 1 and a 3 market reach
for the price of 1 market buy in.
Yelp Strategy
For Yelp, I just plan on keeping it simple. Give the best priced service possible, Answer every question and issues as fast as I see them and if need be just follow the Costco mindset. Just refund their money 100% if they're not satisfied for any reason.I'd rather generate good and lose a little money than earn profits at any cost as I believe it will come back to me many folds and be reflected on my yelp reviews.
---------------------------------- Additional Info ---------------------------------
LinkedIn ranked 7th worldwide with 259 million user profiles behind the next highest number of 500.25 million for Twitter.
(Source: comScore Inc and Wikipedia)
Goupon and Living Social
3 Groupon vs Livingsocial Tidbits
2. Groupon turn down $3 billion offer from Yahoo & $6 billion offer from Google VS Living Social only just get the $175 million investment from Amazon.
3. Groupon’s investor are New Enterprise Associates. Eric Lefkofsky, Brad Keywell & Digital Sky Technologies VS Living Social are AOL founder Steve Case, U.S. Venture Partners, Lightspeed Venture Partners & Amazon.
Groupon
History, Business Model, Geographic Markets(Source: Wikipedia)
History:
• Groupon outgrew the campaign website ThePoint.com in Nov 2008.
• It's first deal was a half-price pizza offer for a 1st floor restaurant in it's building.
Groupon purchased the following businesses:
Groupon purchased the following businesses:
• Mertado (Jan 2012), a social shopping service based on the Facebook platform.
• Breadcrumb (May 2012), P.O.S. system and iPad app that targets local restaurants.
• Glassmap (Jan 2013), a real-time location sharing mobile app.
• Blink (Sep 2013), a european last-minute travel app for same day
• ideeli (Jan 2014), a clothing online retailer to break into the fashion world.
In Nov 2013, new features were added it's website was completely redesigned from a "deal of the day" experience to a "Marketplace" focus environment.
On December 3, 2013, Groupon recorded its biggest four-day weekend of sales (Black Friday through Cyber Monday) with billings reportedly up 30 percent year over year.
Following Amazon.com's December announcement on drone delivery, Groupon reacted with a plan for "Groupon catapults.
Business Model:
The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day.
This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon.
Unlike classified advertising, the merchant does not pay any upfront cost to participate. Groupon collects personal information from willing consumers and then contact only those consumers, primarily by daily email, who may be interested in a particular product or service.
Geographic Markets:
Groupon breaks into new markets by identifying successful local businesses, first by sending in an advance a number of employees to research the local market; when it finds a business with outstanding reviews, salespeople approach it and explain the model, and use social marketing sites such as Facebook to further promote the idea.
• Blink (Sep 2013), a european last-minute travel app for same day
• ideeli (Jan 2014), a clothing online retailer to break into the fashion world.
In Nov 2013, new features were added it's website was completely redesigned from a "deal of the day" experience to a "Marketplace" focus environment.
On December 3, 2013, Groupon recorded its biggest four-day weekend of sales (Black Friday through Cyber Monday) with billings reportedly up 30 percent year over year.
Following Amazon.com's December announcement on drone delivery, Groupon reacted with a plan for "Groupon catapults.
Business Model:
The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using ThePoint's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day.
This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools. Groupon makes money by keeping approximately half the money the customer pays for the coupon.
Unlike classified advertising, the merchant does not pay any upfront cost to participate. Groupon collects personal information from willing consumers and then contact only those consumers, primarily by daily email, who may be interested in a particular product or service.
Geographic Markets:
Groupon breaks into new markets by identifying successful local businesses, first by sending in an advance a number of employees to research the local market; when it finds a business with outstanding reviews, salespeople approach it and explain the model, and use social marketing sites such as Facebook to further promote the idea.
LivingSocial
History, Business Model, Geographic Markets
(Source: Wikipedia)
History:
• Founded as "Hungry Machines (07) by 4 employees from Revolution Health Group.
• First major application was their Visual Bookshelf application on Facebook.
• Later released PickYourFive & other Polls application on Facebook.
• This placed them #1 application developer on Facebook by page views.
• Following Groupon, settled a class action "expiry of deals" lawsuit in Nov 2012.
• Announced in Apr 2012 their password (no credit cards) database was hacked.
• In Nov 2013, their website went down for nearly 48 hours after a database error.
• Jan 2014, CEO Tim O'Shaughnessy announced his resignation, remaining CEO until a replacement can be found.
• Urban Escapes (Oct 2010), a social adventure company
• Jump On It (Nov 2010), an Australian social shopping site.
• LetsBonus (Jan 2011), a collective buying service is a majority stake holder.
• InfoEther (Mar 2011), Ruby/Rails consultancy & is the platform LivingSocial runs on.
• DealKeren (Jun 2011), offers daily deals in Indonesia, Thailand, Philippines.
• TicketMonster (Aug 2011), one of South Korea's largest daily deals sites
• ONOSYS (Apr 2012), a mobile and online ordering provider that services 75 restaurant chains including Papa Johns, Panera Bread and Applebees.
Good Deal Guarantee
In November 2013, LivingSocial introduced the Good Deal Guarantee. This offers customers more time to receive refunds when making returns. According to the guarantee, customers can get a full refund on any unredeemed, unscheduled voucher within seven days of purchase. After seven days, you can exchange an unredeemed, unscheduled voucher until it expires for the paid value in Deal Bucks. According to CMO Barry Judge, “This will help us to improve the consumer experience overall and to increase the value we offer to our merchant partners by helping them to attract the high-quality customers they desire.”
LivingSocial Coupons
In October 2013 LivingSocial launched “Coupons.” This allows consumers
to access and redeem over 15,000 free promo codes, coupons and
information on sales from over 3,800 retailers.
Yelp!
History:
• Founded in Oct 2004, Yelp started off as an email service for exchanging local business recommendations, and later introduced social networking features, discounts, and mobile applications.Google offered to buy them in 2009 but failed to reach an agreement in terms of the sale.
Bought Qype in 2012, it's largest competitor in Europe and an online reservation company SeatMe in 2013.
The company's rating system and tools for filtering reviews have been the subject of both controversy and litigation. A Harvard business administration professor co-wrote a study in November 2013 that said that fake reviews on the site rose to roughly 20% in 2013.
Harvard Professor Michael Luca co-wrote a 2013 study that concluded that fake reviews on Yelp—good or bad—increased to 20% in 2013, up from 5% in 2006
Yelp Inc. has expressed dissatisfaction with business owners who have solicited reviews from friends and associates or paid for "fake" reviews.
In October 2012, Yelp implemented a system to "uncover companies that purchase[d] fake positive reviews" and ABC news published a list of companies who had offered to pay for positive reviews on Yelp Inc.'s website.
In October 2012, Yelp Inc. placed, 90 day, "consumer alert," possible paid review, warnings on its Yelp website for 150 business listings.
In June 2013, Yelp Inc. filed a lawsuit against BuyYelpReview/AdBlaze accusing the company of "selling Yelp reviews from unknown accounts to unknown third parties."
In September, Yelp Inc. filed a lawsuit against a San Diego attorney who had previously led litigation against the company, alleging that the attorney "had his employees write his [company's Yelp] reviews, and that he belonged to a cadre of lawyers who reviewed each others firms" on Yelp's website.
Yelp assisted the New York State Attorney General in an investigation that led to $350,000 in total fines for 19 companies "that were writing fake reviews for small businesses that paid them."
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