After reading the lecture and text book assignment, write a blog post in response to this assignment: Newsletters can be sent weekly, monthly, quarterly, or even twice a year for certain businesses.
With that in mind, what information could your business use for a newsletter, and how often would you send one? Write a list of content ideas you think your customers would enjoy seeing and why.
For new business list vendor service, my email newsletters would talk about the nature of a typical business lead type such as accountants and attorneys, beauty salons and bead stores, dog/cat groomers and dentists, electricians and so on.
Selected business types would be showcased in regards to their demographics, psychographics and behavioristical components as well as appointment setting tips, advice and other strategies to be published on a bi-weekly or weekly basis.
Hopefully my clients would find information in the newsletter useful and add to their mix of strategies on how best to find the right kinds of businesses they're looking for, how best to secure the appointment and gain a new client for life...with referrals.
Now most companies already know how to do this on their own but there will be some small to very small businesses out there, new and old who may not have all insights at their disposal and benefit more from the newsletter.
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