Discuss [on your blog]: Read the lecture and the blog posts. The visual networks - are they right for you and your brand? Compare the 4 most widely used visual platforms. Which would work the best for your product or service?
1. YouTube: 490 million users
2. Instagram: 80 million users
3. Tumblr: 50 million users
4. Pinterest: 11 million users
Not sure: Other than Google, Facebook and perhaps Twitter and Blogs being the only social media vehicles I would use to promote my business, I wasn't quite sure which of the 4 most widely used (see above) visual platforms would work for my type of business of new business lead generation.
Now I'm really not sure: And as I was checking other business list provider sites my thinking were confirmed after several searches. Some had Google, Facebook, Twitter mentioned. Some had nothing going on with social media. InfoUSA, one of the biggest if not the biggest list provider in the country was of no help. They had links to Facebook, Twitter, Google+ but I was not able to access unless I link in with them. Didn't want to link with my business profile just yet.
I think I'm sure: Was beginning to think nobody was on the other sites till I came across Experian, Zoho CRM, Hoovers, and InfoFree with the most in 7 categories. Now these are very large firms and I have yet to find anybody small with a social media presence. What I've found so far is great info to pick apart but would like to find somebody small like me. I'll just keep looking. Till then I'll try to learn what I can from what I've found so far.
Ok, pretty sure now: After looking closer and comparing, I see that social media seem to be working well, at least for these large companies. Below are the companies with active social media presence along with some stats (click light and dark blue links to see each social media site per business) on how well they're been performing with follows and likes. And for each company I see some of the same content appearing in multiple social media spaces which reinforces their messaging.
Top social sites to be on: So according to the numbers of what I've found so far from the companies listed below, and besides the obvious of being on Facebook, Twitter, LinkedIn, and Blogs, these two are the visual social media sites I need to promote my line of business in which are YouTube and Pinterest.
* See recap grid further below of the data found and make sure you read the Fun Business Trivia, Useful Facts, and Just For Fun tidbits just below it.
1. YouTube: 490 million users
2. Instagram: 80 million users
3. Tumblr: 50 million users
4. Pinterest: 11 million users
Not sure: Other than Google, Facebook and perhaps Twitter and Blogs being the only social media vehicles I would use to promote my business, I wasn't quite sure which of the 4 most widely used (see above) visual platforms would work for my type of business of new business lead generation.
Now I'm really not sure: And as I was checking other business list provider sites my thinking were confirmed after several searches. Some had Google, Facebook, Twitter mentioned. Some had nothing going on with social media. InfoUSA, one of the biggest if not the biggest list provider in the country was of no help. They had links to Facebook, Twitter, Google+ but I was not able to access unless I link in with them. Didn't want to link with my business profile just yet.
I think I'm sure: Was beginning to think nobody was on the other sites till I came across Experian, Zoho CRM, Hoovers, and InfoFree with the most in 7 categories. Now these are very large firms and I have yet to find anybody small with a social media presence. What I've found so far is great info to pick apart but would like to find somebody small like me. I'll just keep looking. Till then I'll try to learn what I can from what I've found so far.
Ok, pretty sure now: After looking closer and comparing, I see that social media seem to be working well, at least for these large companies. Below are the companies with active social media presence along with some stats (click light and dark blue links to see each social media site per business) on how well they're been performing with follows and likes. And for each company I see some of the same content appearing in multiple social media spaces which reinforces their messaging.
Top social sites to be on: So according to the numbers of what I've found so far from the companies listed below, and besides the obvious of being on Facebook, Twitter, LinkedIn, and Blogs, these two are the visual social media sites I need to promote my line of business in which are YouTube and Pinterest.
* See recap grid further below of the data found and make sure you read the Fun Business Trivia, Useful Facts, and Just For Fun tidbits just below it. Experian Marketing Service
1 • Facebook - since 97 with 1655 likes,
2 • Twitter - 6137 tweets with 17k followers and 1981 following
3 • LinkedIn - none
4 • Pinterest - none
5 • YouTube - none
7 • Blog - None
Experian Marketing Service
1 • Facebook - Must share link
2 • Twitter - Must share link
3 • LinkedIn - Must share link
4 • Pinterest - none
5 • YouTube - none
7 • Blog - NoneZoho CRM
1 • Facebook since 09 with 28k likes
2 • Twitter 7087 tweets with 17.1k followers and 552 following
3 • LinkedIn - none
4 • Pinterest 25 pins
5 • YouTube - none
6 • Google+ - none
7 • Blog - None
Hoover
1 • Facebook - since 2008 with 3997 likes
2 • Twitter - 21K tweets with 7538 followers and 12.2K following
5 • YouTube - 283 subscribers
6 • Google+ - None
7 • Blog - Yes
Misc:
Text Club:
Sign up to become a special mobile member of Hoovers and have exclusive offers and more sent via text right to your mobile phone. Be the first to know about special offers and industry news! Up to 8 messages per month.
Sign up to become a special mobile member of Hoovers and have exclusive offers and more sent via text right to your mobile phone. Be the first to know about special offers and industry news! Up to 8 messages per month.
Infofree
1 • Facebook - since 2011 with 1751 likes
2 • Twitter - 796 tweets with 482 followers and 682 following
4 • Pinterest - 402 pins spread over 12 categories
5 • YouTube - 86 subscribers
6 • Google+ - 7 followers, 327 views, 127 in circle
7 • Blog - Yes
Misc:
Inforfree places 293rd in Inc.magazine rankings of fastest-growing companies in America See more at: Inc Magazine (Aug 22, 2013)
Social Media Presence RECAP
Visit
www.inc.com/inc5000/list/2013 to view full results. - See more at:
http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
Visit
www.inc.com/inc5000/list/2013 to view full results. - See more at:
http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
Visit
www.inc.com/inc5000/list/2013 to view full results. - See more at:
http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
Visit
www.inc.com/inc5000/list/2013 to view full results. - See more at:
http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
Home of unlimited sales leads for $49.95 per month places 293rd on magazine rankings of fastest-growing companies in America - See more at: http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
Home of unlimited sales leads for $49.95 per month places 293rd on magazine rankings of fastest-growing companies in America - See more at: http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
Home of unlimited sales leads for $49.95 per month places 293rd on magazine rankings of fastest-growing companies in America - See more at: http://www.infofree.com/infofree-com-recognized-by-inc-500/#sthash.m1oEA6m0.dpuf
* Fun Business Trivia
(source: Infofree Facebook post)
In 1974 FedEx was on the verge of bankruptcy. With the company's remaining $5,000, its founder, Fred Smith, flew to Vegas and won $32,000 playing Black Jack. The gamble was enough for FedEx to operate their planes a littler longer and eventually raise more money to stay afloat!
In 1974 FedEx was on the verge of bankruptcy. With the company's remaining $5,000, its founder, Fred Smith, flew to Vegas and won $32,000 playing Black Jack. The gamble was enough for FedEx to operate their planes a littler longer and eventually raise more money to stay afloat!
* Useful Facts (source: Infofree Facebook post)
Did you know:
Blue, when used in marketing, creates a sense of security and
productivity while orange can signify an aggressive call to action? Find
out what the colors you use for marketing are telling your target
audience. http://www.epreneur.tv/psychology-of-color/
The psychology of color can improve the way people relate to your brand
and help convert more web visitors into customers.This post explains Blue, when used in marketing, creates a sense of security and productivity while orange can signify an aggressive call to action? Find out what the colors you use for marketing are telling your target audience. http://www.epreneur.tv/psychology-of-color/
* Just For Fun (source: Infofree Facebook post)
Instagram in the 80's YouTube video
It's amazing the difference a few decades makes! Must see. Click on link.
By Sunday Night:
Discuss [on your blog]: Find
examples of 2 or 3 business that are similar to yours. See what visual
social media they are using and how they are using it. Is it effective?
Choose one or more of the visual platforms and start a business account. Link it to your Business Facebook page.
For similar businesses see the 5 that was compared per social media site above.
For similar businesses see the 5 that was compared per social media site above.
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